Financial Planning for Employees at Brown-Forman

We believe in a holistic approach to financial planning – one that considers every aspect of your unique financial situation. The first step is to understand your Brown-Forman benefits and how they should be incorporated into your personalized financial plan.  As part of our partnership with Brown-Forman, we offer a complimentary Benefits Review to all employees.

Our Team is Your Team

We believe creating a financial plan is the first step toward a successful retirement. Many factors affect your financial future, so we’ve created an in-house team of specialists to help you along the way.

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A Collaborative Team Focused on You

We believe creating a financial plan is the first step toward a successful retirement. Many factors affect your financial future, so we’ve created an in-house team of specialists to help you along the way.

As a Cerity Partners client, you will have a dedicated advisory team with access to specialists in other fields, such as tax and insurance, through one of our many affiliates.

Katie Pfeifer
At Cerity Partners, we believe that true financial security comes from understanding the full scope of your benefits and opportunities. By focusing on your Brown-Forman benefits and aligning them with your broader life goals, we bring clarity and direction to your financial decisions. Our approach is about empowering you with knowledge and confidence as you navigate your financial future.”

Katie Pfeifer, CFP®, Partner & Head of Workplace Solutions

Frequently Asked Questions

What happens to my medical coverage between separation and Medicare eligibility?
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If you’re eligible for retiree medical and haven’t yet reached Medicare eligibility, your coverage automatically defaults to the Traditional PPO Pre-Medicare Plan. No action is needed on your part to enroll.

That said, this coverage isn’t automatic to keep. You can cancel it at any time by calling the B-F Benefits Service Center, and more importantly, it will be cancelled automatically if you miss a premium payment. Set up automatic payments or calendar reminders, since a late payment can end coverage during exactly the gap year it’s meant to protect.

Can my children stay on my retiree medical plan?
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No. Retiree medical coverage extends only to the retiree and an enrolled spouse or partner. Dependent children are not eligible, regardless of age. Both the retiree and spouse/partner must also have already been enrolled in an active B-F medical plan at the time of separation to qualify.

Am I eligible for retiree medical, and will B-F subsidize it?
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This is the question we hear most, and the honest answer is that it depends on three factors: your hire date, your age at separation, and your years of service.

  • Hired before 12/31/2005: You need to be at least age 55 with 10 years of service just to be eligible for coverage. To receive a company subsidy, you’ll need age 60 with 20 years of service, or age 65 with 10 years of service.
  • Hired on or after 1/1/2006: You can still be eligible for coverage, but you will never receive a company subsidy. You’d pay the full premium yourself.

That last point catches a lot of people off guard, so it’s worth flagging early in retirement planning conversations rather than at separation.

Should I be contributing Pre-Tax or Roth dollars to my 401(k)?
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This is a highly nuanced question that can have both immediate and lasting tax and financial impacts. There is no one-size-fits-all answer; it depends on your current and projected future tax and financial situation, goals, and preferences. We recommend discussing your options with one of our advisors.

Is an HSA the same as an FSA?
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While both accounts are used for medical savings, they are fundamentally different in many ways.

  • FSA (Flexible Spending Account): Only available on PPO medical plans. Contributions are pre-tax, and withdrawals for qualified medical expenses are non-taxable. Funds are “use it or lose it,” meaning any unspent balance at year end goes away. The account is employer-owned, so leaving the employer means losing the funds in the account. Funds cannot be invested, so contributions should be considered carefully.
  • HSA (Health Savings Account): Only available on HDHP medical plans. Contributions are pre-tax, and withdrawals for qualified medical expenses are non-taxable. Unused contributions roll over into the next plan year, allowing you to build up a balance. The account is personally owned, so the funds are always yours, even if you leave the sponsoring company. Funds can be invested and grow tax-free. After age 65, funds can be distributed for any purpose without penalty, though non-medical distributions are taxed as ordinary income (similar to traditional IRA distributions).

Fun fact: Brown-Forman offers an employer contribution to the HSA for those participating.

Let’s achieve your goals together.

Schedule a complimentary Benefits Review with a Cerity Partners advisor to review the following benefits:

  • 401(k) Elections
  • Pension Estimates & Elections
  • Executive Savings Plan
  • Health Insurance
  • Net Unrealized Appreciation (NUA)
  • Supplemental Executive Retirement Plan (SERP)
  • Employee Stock Purchase Plan (ESPP)
  • Stock-Settled Appreciation Rights (SSARs)
  • Performance Based Restricted Stock Unit Awards (PBRSU)
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Cerity Partners has a contract with Brown-Forman to provide financial planning services to Brown-Forman employees. Brown-Forman compensates Cerity Partners for these services, creating a potential conflict of interest. Brown-Forman does not endorse our services, and participation is voluntary. 

See our full disclosures page for more information.