How Executives Can Mitigate Single-Stock Risk With Tax Efficiency
The team behind champions
Wealth management built for the financial complexity of athletes competing at the highest level
Professional athletes rely on a team of specialists to succeed. Your wealth deserves the same.
Every athlete has a coach for technique. A trainer for physical health. An agent for contracts. But the financial side of an athlete’s life is too often managed generically—by advisors who don’t understand compressed earning windows, irregular income, career transitions, or the complexity of building lasting wealth at a championship level.
At Cerity Partners, we are the specialist your team has been missing. We have deep experience with the specific financial pressures and opportunities that come with competing at the highest level. We work alongside the advisors you already rely on—including your business manager, CPA, and agent—complementing their expertise with the investment and financial planning depth that helps every part of your financial life work together.
Wealth management for athletes
Discover solutions you’ll never outgrow, a broad and deep bench of specialists, and the relationship integrity you deserve.
How we support athletes
Tax Planning and Compliance
Athletes earn income across multiple states or countries, which creates significant tax complexity. Our advisors are backed by in-house tax professionals who specialize in multistate and international tax exposure. They help optimize your financial plan for tax efficiency and aim to reduce the likelihood of unexpected issues at year-end.
Cash Flow and Income Management
From signing bonuses to endorsement deals to name, image, and likeness (NIL) income, athletic earnings are often irregular and front-loaded. We help you build a financial structure that smooths the peaks and valleys and puts every dollar to work with intention.
Investment Management
Building long-term wealth during a compressed earning window requires a disciplined approach. We construct diversified investment portfolios tailored to your timeline, risk profile, and goals. We serve as an additional layer and objective sounding board to vet unsolicited opportunities that come your way—so you can confidently pass on the ones that don’t fit your plan and take advantage of the ones that do.
Total Compensation and NIL Guidance
The NIL era has created extraordinary opportunities, but without the right structure, guidance, and plan in place, those opportunities can quickly become liabilities, like a surprise tax bill. We help athletes and their families understand the financial implications, build the right entities to shield assets, and avoid the most common and costly mistakes. We also help athletes understand and maximize the benefits available through their league and players’ associations, so their total compensation isn’t overlooked.
Asset Protection and Risk Management
Sudden wealth brings real risk. We work with athletes to protect what they have built through appropriate legal structures, insurance strategies, and estate plans designed to preserve wealth across generations with tax efficiency.
Career Transition Planning
The transition out of professional competition, whether planned or sudden, is one of the most significant financial inflection points an athlete will face. We help clients plan long before it arrives—and navigate their next steps with confidence, drawing on the resources of our extensive network.
Wealth management for women athletes
Women athletes are building wealth at a scale and pace the industry has never seen before. Sponsorship investment in women’s sports has grown exponentially, NIL opportunities are expanding rapidly, and the financial stakes have never been higher. For women athletes, generic advice fails to account for the specific realities of their careers, their earnings, and their goals.
Cerity Partners’ Wealth for Women practice is built differently. We bring the full depth of specialist expertise to every woman athlete and investor we work with.
In addition, we were proud to support Women in Sports Day and equal pay across the men’s and women’s draws at the 2026 Cerity Partners Hall of Fame Open.
Your coach is a specialist. Your wealth manager should be too.
Whether you are a collegiate athlete navigating your first NIL deal, a professional in your peak earning years, or recently retired and planning your next chapter, Cerity Partners is built for where you are—and where you’re going. You’ve relied on a team of experts to achieve success in your playing career. Your wealth deserves the same. Request an introduction today to learn more.
