Cerity Partners Announces Merger with Running Point Capital Advisors

Cerity Partners, has announced that it has merged with Running Point Capital Advisors, a wealth management and investment advisory firm based in El Segundo, California. This strategic partnership strengthens Cerity Partners’ presence in the Southern California market and enhances the combined firm’s ability to provide high-net-worth families and business owners with a team-based approach to wealth management. Running Point Capital Advisors will operate under the Cerity Partners name. 

Running Point Capital Advisors provides deeply personal and highly professional service to a diverse client base. The firm’s approach is rooted in multidisciplinary teamwork, with expertise in sophisticated wealth planning strategies including Private Placement Life Insurance (PPLI) and Private Placement Variable Annuities (PPVA); specialized tools that provide tax-efficient growth and asset protection for high-net worth clients. By collaborating across technical disciplines and prioritizing clear communication on complex matters, Running Point helps clients navigate their financial journeys with clarity and confidence. 

“This partnership brings together two firms with a shared culture of client-first advice and a commitment to being caring stewards of our clients’ wealth,” said Claire O’Keefe, Partner & Head of Partner Development at Cerity Partners. “By welcoming Running Point Capital Advisors, we are expanding our footprint in the Greater Los Angeles area with a team whose depth in sophisticated planning strategies – including PPLI and PPVA – meaningfully expands access to what we can offer high-net worth clients nationally.” 

“Cerity Partners shares our commitment to strategic, client-first planning that goes beyond conventional solutions,” said Jim Schlager, Founder and Managing Partner. “Our focus has always been on deploying the full range of available strategies to help clients preserve and grow their wealth in the most tax-efficient way possible. Joining Cerity Partners gives us the national platform to deliver these capabilities to even more clients.” 

By joining Cerity Partners, Running Point Capital Advisors ensures its clients benefit from a robust, fully integrated wealth management platform while maintaining the highly personalized service they expect. This merger deepens the firm’s ability to address the full complexity of high-net-worth financial lives all supported by Cerity Partners’ national resources and the specialized technical expertise the Running Point team brings to the combined firm. 

Hue Partners represented Running Point Capital in this transaction. 

About Running Point Capital Advisors

Running Point Capital Advisors is a Southern California-based wealth management firm dedicated to the total financial well-being of high-net-worth families and business owners. The firm’s capabilities include specialized expertise in Private Placement Life Insurance and Private Placement Variable Annuities, offering clients access to tax-efficient, institutional-quality planning strategies alongside core investment management and financial planning services. The firm’s mission is to empower clients to achieve their goals through personalized service and multidisciplinary expertise.