Cerity Partners Featured in Sports Business Journal Announcing the Firm’s Partnership with the International Tennis Hall of Fame

In a recent feature for Sports Business Journal, Cerity Partners’ Chief Marketing Officer, Tara Ryan, announced the firm’s multi-year partnership with the International Tennis Hall of Fame. Cerity Partners is now the title sponsor of the Hall of Fame Open, which will be named the Cerity Partners Hall of Fame Open.

Tara said this is Cerity Partners’ first sports sponsorship and the opportunity to bring pay equity to the women’s prize money was one of the main drivers of the decision to sponsor. The partnership marks Cerity Partners’ entry into the sports arena and reflects the firm’s continued expansion of its wealth management capabilities for athletes, entrepreneurs and next-generation clients.

The Hall of Fame Open’s total prize money pool will be $450,000 in 2026, with $225,000 distributed equally between the men’s and women’s fields.