5 Steps to Consider as the Ground Shifts Under Twitter HQ

Let the experts at Cerity Partners help you plan for new opportunities surfaced by change.

Things have been…interesting…at Twitter since it was purchased by Elon Musk in October of 2022. One significant reason for this is the layoff of at least 60% of its staff. If you are one of the approximately 1,300 employees still working with Twitter, recent months have likely been destabilizing. Assuming you’ve been with the company since at least October 2022, you’ve survived layoffs amounting to roughly 80% of your colleagues, teammates, and even friends. It’s safe to assume you’ve lost sleep wondering whether you’re next…and more to the point, if you are, what happens then?

Our Five-Step Framework

At Cerity Partners, experience has taught us that a financial plan can provide a framework for managing diverse situations, whether you’re strategizing how to make it through a temporary rough patch or planning for a life-changing windfall. Here are the steps we recommend to balance competing priorities and make informed decisions now and going forward.

1 Take stock

How much did you receive? How will it be paid?
What is the estimated tax liability? What can you do to minimize it prudently?
Where will you put the money until you have a plan?
What are your short- and long-term financial needs and goals?
Do you have a trusted team of advisors who can help you manage your finances?

2 Make an investment plan

How much should you set aside for living expenses, taxes, and other shorter-term goals?
What type of investment return do you need to accomplish your longer-term goals?
What level of volatility are you comfortable with when investing?
How can you restructure your portfolio (asset allocation and location) to maximize after-tax returns?

3 Write an insurance checklist

Do you have a personal umbrella liability insurance policy?
Do you have the right type and amount of coverage (homeowners, disability, long-term care)?
Should you increase deductibles?
Will you need a personal articles policy for items like jewelry and art?
Should you consider using life insurance to cover your estate taxes?

4 Consider your estate-planning priorities

Are there any new or unique assets that need to be addressed from an estate-planning perspective?
Do your estate planning documents accurately reflect your wishes?
Should you consider setting up a trust?
Who will manage your finances and make health care decisions if you’re unable to do so?
What, if any, strategies should be used to minimize future estate taxes?

5 Think about philanthropic planning

Do you want to pay for a loved one’s education? If so, how (and how much) will you pay?
How will you handle requests from loved ones to borrow money?
How much of your new wealth do you want to allocate to charitable gifting?
What strategies make the most sense for your charitable gifts?

We’ll Get Through This Together

The uncertainty and stress of the recent Twitter experience have left many employees grappling with difficult questions about their future employment and financial stability.

By taking proactive steps to plan for new opportunities and navigate the shifting landscape of the tech industry, you can position yourself for success and emerge stronger from this experience. So, what’s your plan? The experts at Cerity Partners are here to help you consider your options and take the necessary steps to achieve your goals. Don’t let uncertainty hold you back – take action today and start building a brighter future for yourself.

Meet Myles VanderWeele

Myles is a Partner based in the San Francisco office. He provides investment and financial planning advice to help clients achieve their short- and...Read more

Meet Myles

Meet Dustin Ribergaard

Dustin is a Principal based in the San Francisco office. He is a member of the Digital Marketing Team, serving as the company’s Lead Concierge, a...Read more

Meet Dustin

Cerity Partners is not contracted with, endorsed by or affiliated with Twitter, Inc.

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5 Steps to Consider as the Ground Shifts Under Twitter HQ

Let the experts at Cerity Partners help you plan for new opportunities surfaced by change.

Take stock

Make an investment plan

Write an insurance checklist

Consider your estate-planning priorities

Think about philanthropic planning

We’ll Get Through This Together

Meet Myles VanderWeele

Meet Dustin Ribergaard

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Our Concierge Program leverages our Best Fit Framework to offer a simple, personalized approach to finding your ideal financial advisor.

Our Concierge Program offers a simple, personalized approach to finding your ideal financial advisor. Call us at (212) 202-1810 or schedule a meeting below:

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Take stock

Make an investment plan

Write an insurance checklist

Consider your estate-planning priorities

Think about philanthropic planning

We’ll Get Through This Together

Meet Myles VanderWeele

Meet Dustin Ribergaard

Our Concierge Program leverages our Best Fit Framework to offer a simple, personalized approach to finding your ideal financial advisor.

Book Time Online Now

What’s on Our Minds This Week?

Is It Time to Panic? (Spoiler Alert: No, It Is Not)

From Courts to Cash: How Women Athletes and Women’s Sports Are Changing the Game