On Monday, January 27th, Nvidia (NVDA) fell 17% in a single day, wiping out more than $450B in market capitalization and reminding investors that what goes up fast can come down just as quickly. This is not to say that Nvidia has not historically generated impressive returns. If you invested $10,000 when the stock last hit bottom in October 2022, your position would still be worth $110,000 after Monday’s decline. 

Source: Cerity Partners, FactSet, 2/3/2025 

When a stock seemingly increases in value daily, it can feel like you’re on a hot streak at a blackjack table. The most important question is when do you take some or all your chips off the table? While there’s no simple answer, we believe that the worst strategy is having none.  

As advisors, we help you navigate the psychological attachment, fear of missing additional upside, and tax consequences often associated with a highly appreciated stock holding. At Cerity Partners, we have developed a broad array of potential solutions to these challenges.  

The Challenge of Concentrated Stock 

For many investors, a single stock position can grow to dominate their portfolio, often due to long-term appreciation, equity compensation, or inheritance. While this wealth creation is rewarding, it also presents significant risks. 

Market history is filled with examples of once-high-flying stocks experiencing severe declines, eroding substantial portions of wealth. 

  • Cisco (CSCO): After soaring during the dot-com boom, Cisco lost over 80% of its value from its 2000 peak and has yet to recover over two decades later. 
  • Intel (INTC): Another tech giant, Intel’s stock declined by over 75% from 2000 to 2002, a reminder that even industry leaders are vulnerable. 
  • IBM (IBM): Peaked in March 2013 and fell by over 45% to the bottom in March 2016 
Source: Cerity Partners, FactSet, 2/3/2025 

Despite these risks, many investors struggle to diversify due to: 

  • Emotional attachment – Belief in the company’s long-term success. 
  • Tax considerations – Large embedded capital gains make selling expensive. 
  • Company restrictions – Insider trading policies or blackout periods limit flexibility. 

A Smarter Approach  

At Cerity Partners, we specialize in helping executives, founders, and long-term shareholders navigate the complexities of concentrated stock holdings. Our tailored strategies help you manage risk, optimize tax efficiency, and maintain upside potential. Elements of these strategies typically include: 

  • Tax-Smart Diversification and Liquidity Planning- Thoughtful execution of share sales to meet financial objectives while minimizing market impact, exchange and extension funds, active tax loss harvesting, and tax-efficient gifting strategies to reduce risk without excessive tax burdens. 
  • Downside Protection-  Options strategies, collars, and prepaid variable forwards to preserve value while retaining growth potential. 
  • Income Generation– Covered call program to generate income while holding onto the position and minimizing taxes.  
  • Charitable and Estate Planning-  Donor-advised funds, charitable remainder trusts (CRUTs), and estate planning techniques to align wealth with your legacy goals. 

Why Work with Cerity Partners? 

Trusted Fiduciary – We work for you, not a financial institution, providing independent advice designed to align with your best interests. 
Experience and Specialization – Our team includes experienced traders, equity analysts, tax professionals, and estate planners who understand both the financial and technical aspects of concentrated stock. 
Proven Strategies – We help clients preserve wealth and strategically manage risk, even in volatile markets. 

Take Control of Your Wealth 

If you hold a significant position in a single stock, now is the time to explore strategies to protect your gains and secure your financial future. 

Please read important disclosures here.