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Executive Financial Counseling gives C-suite and senior leaders back their time and reduces stress so they can devote themselves more fully to innovating and growing their companies. Our new white paper explores the benefits of Executive Financial Counseling programs for both executives and the organizations they lead.

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  • According to the 9th annual Employee Financial Wellness Survey by PwC in 2020, a strong majority of executives said they would gain greater peace of mind if all their financial counseling services were provided by a single partner.
  • Executive Financial Counseling helps organizations by retaining top talent, mitigating risk, and increasing productivity.
  • For executives, this service creates more free time and focus by helping optimize increasingly complex decisions around benefits and equity / performance-based compensation.

Cerity Partners is proud to announce its latest white paper, Executive Financial Counseling: Planning to Protect Your Life’s Work, an engaging look into a corporate benefit that is designed to ease the life of senior executives while helping organizations recruit and retain top talent.

Authors Dan Park, Partner & Executive Financial Practice Leader; Doug Bonaquist, Partner & Head of Corporate Business Development; and Nicole Joko, Principal, explain how Executive Financial Counseling programs work to help senior leaders fully leverage their compensation and benefit plans. Using research and scenarios from their decades of experience, they examine the advantages of Executive Financial Counseling from the perspectives of both the executive and the organizations they lead.

In this paper, Park, Bonaquist, and Joko show how the most comprehensive Executive Financial Counseling programs keep organizations competitive because they give the executive the time and space needed to innovate, grow, and lead at the highest level.

Executive Financial Counseling: Planning to Protect Your Life’s Work explores:

  • The three most common aspects of an executive’s financial counseling plan.
  • The three greatest benefits of Executive Financial Counseling for organizations.
  • What executives gain from these programs.
  • How Executive Financial Counselors can advise and optimize compensation and benefits strategies.
  • How Executive Financial Counseling helps address concentrated position risks and tax exposures related to equity compensation.
  • The important interplay between retirement plans, benefits, perks, and the executive’s overall financial plan.
  • How these programs ultimately help organizations mitigate risk.
  • The five stages of executive financial planning for life.

Cerity Partners LLC (“Cerity Partners”) is an SEC-registered investment adviser with offices in California, Colorado, Illinois, Massachusetts, Michigan, New York, Ohio and Texas. Registration of an Investment Advisor does not imply any level of skill or training. The foregoing is limited to general information about Cerity Partners’ services, which may not be suitable for everyone. You should not construe the information contained herein as personalized investment, tax, or legal advice. There is no guarantee that the views and opinions expressed in this brochure will come to pass. Before making any decision or taking any action that may affect your finances or your company’s finances, you should consult a qualified professional adviser. The information presented is subject to change without notice and is deemed reliable but is not guaranteed. For information pertaining to the registration status of Cerity Partners, please contact us or refer to the Investment Adviser Public Disclosure website ( For additional information about Cerity Partners, including fees and services, send for our disclosure statement as set forth on Form CRS and ADV Part 2 using the contact information herein. Please read the disclosure statement carefully before you invest or send money.

Meet the Author

Daniel Park


Dan is a Partner in the New York office and has more than twenty years of experience counseling corporate executives and high net worth individuals and families in tax, investments, insurance, company benefits, estate planning, and retirement planning. He leads the firm’s Executive Financial Counseling practice and is a member of the Personnel Development Committee.

Prior to joining Cerity Partners, Dan was President of Dendron Advisors, LLC, an investment advisory firm. Prior to Dendron, Dan was Vice President at Black Coral Financial Advisors and Senior Executive Financial Planner at the Ayco Company, A Goldman Sachs Company.

He earned a Bachelor of Science in marketing from Rutgers College of Business in 2001. In 2007, he became a CFP® professional, receiving the designation from the College for Financial Planning in Denver, CO. Daniel is a Registered Insurance agent.

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Doug Bonaquist

Doug Bonaquist


Doug is a Partner and the Head of Corporate Business Development. He is responsible for developing corporate client relationships, assisting companies designing Financial Wellness solutions for their leadership teams and broader workforce.

Prior to joining Cerity Partners, Doug was an Executive Director at UBS Financial Services where he held several positions, including Head of Corporate Client Development and as a Financial Advisor to corporate executives. Before joining UBS, Doug served as the Vice President of National Sales and Marketing for Ayco, a Goldman Sachs Company, where he managed numerous public and private corporate relationships.

Doug earned a Bachelors in Science degree from Siena College.

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Nicole Joko


Nicole is a Principal in the Orange County office. She has twenty years of experience in managing relationships and working with senior executives and high net worth families in the areas of comprehensive financial planning and income tax services. Additional responsibilities included overseeing the Business Management Operations including auditing, quality control, reporting, and distribution, client billing, and liaison with outside vendors.

Prior to joining Cerity Partners, Nicole was a Director of Private Wealth Management at MullinTBG Advisors, a Registered Investment Adviser that provided financial planning and wealth management services to individuals, and investment consulting and advisory services to executive benefit plan sponsors and corporate investment committees. Before creating MullinTBG Advisors, Nicole was a financial analyst at The Ayco Company, L.P., a Goldman Sachs company, where in addition to client responsibilities, she was a regional training coordinator for financial analysts and planners.

She earned a Bachelor of Science in Business Administration from California State University at Long Beach. Her licenses include California Life and Health, and California CTEC Tax Certification.

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Simplifying Financial Management. Maximizing Value. 

The financial life of an executive is often quite complex, consisting of equity compensation plans, personal investments, retirement accounts, various types of insurance, and more.

Partner & Executive Financial Counseling (EFC) Practice Leader Dan Park shows how EFC benefits both senior leaders and the organizations they run. Read our whitepaper to learn more how this benefit can impact you or your organization.

Make the Most of Your Compensation and Benefit Plans

Contact us today to explore how Executive Financial Counseling can fit the needs of your organization.

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