Client Advisory


Dan is a Partner in the New York office and has more than twenty years of experience counseling corporate executives and high-net-worth individuals and families in tax, investments, insurance, company benefits, estate planning, and retirement planning. He leads the firm’s Executive Financial Counseling practice and is a member of the Personnel Development Committee.

Prior to joining Cerity Partners, Dan was President of Dendron Advisors, LLC, an investment advisory firm. Prior to Dendron, Dan was Vice President at Black Coral Financial Advisors and Senior Executive Financial Planner at the Ayco Company, A Goldman Sachs Company.


  • B.S. in Marketing from Rutgers College of Business


  • Certified Financial Planner®
  • Registered Insurance Agent

Q & A


Was there a specific incident in your life that made it clear you were made for this career?

When I was a young teen, I remember working all summer for a few thousand bucks and having to help my family with the mortgage. We didn’t always struggle and I knew how hard my parents worked to provide us with an amazing life, but it was something that I hoped I didn’t ever have to ask my children to do.

Why is your specialty important, especially today?

This year has been especially challenging for investments in general, so adding value in other aspects of planning like tax, insurance, employee benefits, and estate planning reinsures our clients that the comprehensive planning is still intact and can remain successful.

What differentiates Cerity Partners from other firms in our space?

I think it is our comprehensive approach. A lot of firms say they are comprehensive, but do they also prepare and file tax returns? When we have a deep understanding of a person’s specific taxes, and not just general tax knowledge, it gives us a huge advantage. The same goes for our understanding of company benefits and insurance.

What should your clients know the most about you?

My hope is that they truly know that I want what is best for them in all aspects of life. First and foremost I want my clients to have health and happiness.

Connect with Daniel

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