Financial Management for Individuals, Families, Companies & Nonprofits

Our comprehensive approach to wealth management provides everything you need under one roof.

A More Thorough Approach

Effective wealth management addresses every dimension of your financial life. We provide a comprehensive range of coordinated services within a streamlined client experience. Instead of managing relationships with multiple advisors to assemble your financial strategy, you will work with one dedicated team, backed by in-house specialists who collaborate to guide and support your financial goals.

Our Practice Provides

  • Comprehensive Financial Planning
  • Investment Management
  • Financial Planning and Benefits Education in the Workplace
  • Tax Planning & Preparation
  • Business Owner Advisory
  • Estate Planning
  • Insurance and Risk Management
  • Investment Advisory for Nonprofit Organizations
  • Retirement Plan Consulting

Supporting Employees from Leading Organizations

We help our clients navigate benefits, investments, and long-term financial decisions at every stage of their career.


Holistic Advice Your Financial Life Deserves

Strategic financial planning and personalized advice designed to protect your legacy and grow your wealth across every stage of life.

Preserve, Grow, and Protect Your Wealth Now and For Generations to Come.

Whether you're building, growing, or transitioning wealth, our specialists work with executives, entrepreneurs, retirees, and families to bring clarity and intention to every financial decision.

Our Practice Works With

We partner with individuals and families across a broad range of professional backgrounds:

  • Corporate Executives and Employees
  • Business Owners
  • Nonprofits
  • Entrepreneurs
  • Pilots
  • Physicians

The clients we serve are builders ... of businesses, of legacies, of communities. Whether that’s for their employees, for their families, or both, we serve as partners to simplify their financial lives so they can focus on building what comes next. "

Jason Waters, Partner & Practice Leader

Meet the Practice

Our practice delivers value and personalized service to clients through integrity, professionalism, and results-driven performance. We work collaboratively to help clients navigate life’s milestones and achieve their financial goals.

(502) 753-0609

Frequently Asked Questions

Between AI and the internet, there are a lot of options out there. Why do I need to work with a financial advisor?

Tools and search engines can give you information, but they can't weigh your specific situation, catch what you don't know to ask, or hold you accountable when markets get emotional. A financial advisor brings judgment and experience to decisions that are too important for generic answers.

I'm not sure I need a full financial plan. Can I just get help with one specific thing?

Yes. Not every client comes in for a comprehensive plan right away. Some start with a single question, like how to handle a stock option or whether to refinance, and build the relationship from there.

What's the difference between financial planning and investment management?

Investment management is about growing and protecting your portfolio. Financial planning is the bigger picture: retirement timing, tax strategy, insurance, estate decisions, and how all of it works together. We provide both, so your investments are always working toward the same goals as the rest of your financial life.

I'm a business owner. What can Cerity Partners help me with beyond managing my personal investments?

Quite a bit. We help business owners build and execute transition and exit plans, provide CFO and accounting services, and consult on ESOP structuring, all with an eye toward maximizing what your business is worth when the time comes to step away.

I have RSUs, phantom equity, or a nonqualified deferred compensation plan through my employer. Does that require different planning?

Yes. These types of compensation come with their own vesting schedules, tax triggers, and timing decisions that a standard financial plan doesn't address. We work with clients who have complex equity and deferred compensation regularly, and build strategies around how and when those benefits may be realized.

Does Cerity Partners only work with individuals and for-profit businesses?

No. We work with individuals, for-profit and non-profit businesses. On the nonprofit side, we help boards and staff navigate financial oversight, investment policy, and benefits programs, with the same team-based approach we bring to individual clients.

What should I be thinking about with tax planning beyond just filing my return each year?

Filing is a look backward. Real tax planning is forward looking: timing income and gains, structuring charitable giving, coordinating retirement account withdrawals, and adjusting your strategy as tax law evolves. We build this into your plan year-round rather than treating it as a once-a-year task.

How often will I actually meet with my team, and what does that relationship look like day to day?

It's not a once-a-year check-in. You'll have regular reviews built around your needs, plus direct access to your team whenever something comes up: a job change, a market swing, a question about a big purchase. The goal is a relationship you can actually use, not just a plan that sits on a shelf.

What happens if my main advisor is unavailable? Am I stuck waiting?

No. Because you work with a team rather than a single advisor, someone who already knows your plan is available even if your primary contact is out. Nothing about your service depends on one person's schedule.

I'm going through a major life change. Can a financial advisor help with things like a divorce, inheritance, or job loss?

Yes, and often that's exactly when advice matters most. Major life changes come with decisions that are hard to undo once made: how to divide assets, what to do with a windfall, or how to bridge a gap in income. Having someone walk through the options with you can help reduce the risk costly missteps.

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