Andy Ritchie

Andy is the Marketing Automation & Optimization specialist based in the Saratoga Springs office, where he leads marketing automation initiatives and develops seamless integrations to enhance efficiency and scalability. With a background in marketing, lead generation, automation, and operations, Andy specializes in designing strategic, data-driven systems that optimize processes and drive business growth.

Prior to joining Cerity Partners, Andy worked closely with business owners to streamline their marketing and operational workflows, enabling them to focus on strategic growth rather than day-to-day complexities.

Outside of work, Andy enjoys training in Brazilian Jiu-Jitsu, playing pickleball, and is a dedicated dog owner. He approaches both his professional and personal pursuits with the same level of curiosity, discipline, and continuous improvement—always learning, always optimizing.