Andy Goldman

Andy Goldman is a Principal and Head of Institutional Marketing in the New York office. He is a member of the Marketing team, leading the firm’s institutional marketing strategy across its corporate, nonprofit, and investment management lines of business. With more than two decades of B2B marketing experience spanning financial services, technology, and fintech, Andy brings a broad perspective on how data-driven marketing programs translate complex service narratives into measurable client engagement and pipeline growth.

Prior to joining Cerity Partners, Andy cut his teeth for a decade on the agency side working across the largest global holding companies including Omnicom Group, IPG and Havas. Since then, he has held marketing leadership roles at LinkedIn, where he designed and shipped product partnerships, and at TIAA, where he built the company’s first B2B content and engagement Center of Excellence. Most recently, Andy led brand and engagement marketing at fintech DailyPay and advised financial services clients on go-to-market strategy through independent practice.