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Principal
Silicon Valley
Client Advisory
Peter is a Principal based in the Silicon Valley office. He provides investment management and financial planning advice to individual and institutional clients. In this role, Peter stewards his clients toward their financial goals by creating customized solutions that meet each client’s specific parameters.
Before joining Cerity Partners, Peter served as a Director, Wealth Management at B|O|S and as a member of the Financial Planning Team, developing long-term wealth planning strategies for affluent clients. Prior to joining B|O|S, he worked in the Financial Institutions Group at Chubb Group of Insurance Companies, analyzing professional liability risk for banks, insurance companies, and all types of asset management firms. Additionally, he analyzed professional liability risk for publicly traded corporate clients at American International Group.
Q:
Why is your specialty important, especially today?
I lead our insurance efforts within our financial planning team. Being based in California, the homeowners/wildfire insurance space has become very challenging for many of our clients. We’ve been able to help clients work through difficult renewals and find cost-effective solutions in this tough marketplace.
What kind of clients work best for you?
I enjoy working with thoughtful people who are good at communicating and listening. I work well with both younger people with years of planning needs ahead of them, and people who are further along in life and enjoying their retirement. My best client relationships are those in which communication is open and easy, and I also like working with people from whom I can learn.
What do you do in your personal life that helps you help your clients?
I read as often as I can and listen to podcasts. Lately, I’ve been staying up on the economist podcast and behavioral finance-related podcasts that usually fascinate me.
How would you describe your best day doing what you do?
The best days are when I’m able to help a client in a meaningful way, whether it’s by solving a problem, finding a planning solution, or helping to alleviate a worry. That’s when I feel like I am making a positive difference in my client’s life.
Peter Yoon
Behavioral Finance
World travel offers a myriad of experiences and memories, but it's not without risks. Travel insurance is a vital safety net, covering everything from lost baggage and trip cancellations to emergency medical evacuations, ensuring that unexpected disruptions don't financially and emotionally overwhelm travelers.
Financial Planning
State of the Insurance Market in Summer 2022 California has been engulfed in extreme drought conditions in recent years, and as a byproduct of the dry environment, wildfire activity has flared up dramatically. At this point in the summer of 2022, seven of the eight largest wildfires in California’s history have occurred within just the […]
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