Client Advisory

Biography

Doug Bonaquist is a Partner at Cerity Partners, where he helps prospective clients thoughtfully evaluate and select the services and financial counselors best suited to meet their needs. With more than 30 years of experience in the financial services industry, Doug brings a deep understanding of wealth management and corporate financial planning.

Before joining Cerity Partners, Doug held several leadership roles at UBS Financial Services, including Head of Corporate Client Development and Financial Advisor to senior corporate executives. Prior to UBS, he served as Vice President of National Sales and Marketing at Ayco, a Goldman Sachs Company, where he oversaw a wide range of public and private corporate relationships.

Doug holds several professional licenses, including the Series 7, 63, and 66 securities licenses, as well as a Life and Health Insurance license.

Outside of work, Doug and his wife enjoy an active lifestyle that includes travelling, hiking, biking, boating, and snow skiing. They are proud parents of two adult daughters.

Education

  • B.S. from Siena College

Q & A

Q:

Who inspired you to pursue your career in financial management?

My father inspired me to become a financial advisor. My father was a distinguished attorney who retired in his early 50s. Six years into retirement, he realized he had more to give. He became a Financial Advisor to assist families in need, families that did not have the financial means to hire an advisor.

Was there a specific incident in your life that made it clear you were made for this career?

Yes, early in my career the department of labor forced a company to spin-off (divest) one of their businesses. Some 400 employees had to make an important decision; roll their 401k savings into an IRA, roll their savings into the new company, or take a distribution. The decision was complex as the company match was in company stock. The stock within the retirement plan further complicated their decision. I spent several weeks on that campus providing one-on-one support. Each family I served showed great appreciation for the objective and comprehensive advice provided.

Why is your work important, especially today?

Firms like ours, and the people within, do their best every day to ensure their friends, family and clients achieve their desired goals. Goals go well beyond retirement planning and asset allocation. We help families minimize risk, ensure their estate planning documents are in order, help find the least expensive ways to fund higher education, start a business and much much more.

What differentiates Cerity Partners from other firms in our space?

There are several key differentiators that make Cerity Partners a special company. In my opinion, finding a professional that truly cares for you and your family is paramount. That person must be objective, always acting in your best interest, independent, free of conflicts of interest and willing to act as a fiduciary in all aspects of the advice provided. These are some of the characteristics that led me to Cerity Partners.

What do you do in your personal life that helps you help your clients?

Interacting with a diverse group of people. Meeting and making new friends and keeping in contact with old friends. Having deep relationships with a great many people and the ability to share those relationships when and if needed.

How would you describe your best day doing what you do?

My best days generally involve helping a client, friend or family member make an important financial decision. Providing the appropriate context to ensure the decision was made while fully understanding the pros and cons of that decision.

What does the world need now more than anything?

The world needs peace more then anything else. Love, compassion, and a sense of community for each other and the environment would be welcomed qualities.

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