Cara Shindler

Cara is a Principal in the West Des Moines, Iowa office. She is passionate about how great firms communicate their value and connect with the right clients.

Prior to joining Cerity Partners, Cara led the strategic growth and brand development initiatives at Gilbert & Cook, helping ensure the firm’s vision, client experience, and market presence were aligned and continually evolving. As Director of Business Strategy, she oversaw marketing, business development, and client engagement efforts — bringing together data, creativity, and strategy to support the firm’s long-term growth.

Cara played a central role in shaping Gilbert & Cook’s messaging, digital strategy, and overall brand experience — helping ensure that every touchpoint reflected the firm’s commitment to clarity and confidence. From website strategy and digital campaigns to client events and referral growth, Cara focused on creating meaningful opportunities for connection and engagement.

Cara thrives at the intersection of strategy and experience, helping translate philosophy into action. She is driven by a desire to build something meaningful — a firm that not only delivers sophisticated financial advice but creates a lasting impact in the lives of the clients and communities it serves.

Outside of work, Cara enjoys spending time with family and friends and staying connected to the community. She values experiences that bring people together and create meaningful moments.

Learn more about my practice.