Jerit Tripp, CFP®, CEPA®, CPFA, CRPS®, CWS®

Jerit is a Partner in the West Des Moines, Iowa office. He is passionate about building meaningful relationships and helping clients gain clarity and confidence in their financial decisions, so they can move forward with purpose and intention.

Prior to joining Cerity Partners, Jerit served as a Partner and Advisor at Gilbert & Cook, where he worked closely with clients to understand what matters most to them — their priorities, values, and the life they want their wealth to support.

Jerit’s approach to wealth management is both strategic and deeply personal. He believes financial planning is most effective when it aligns with how people think, feel, and make decisions. By combining technical experience with a behavioral perspective, he helps clients navigate complexity, stay grounded during times of uncertainty, and make thoughtful choices that support long-term outcomes.

Since beginning his career in financial services after graduating from Grand View University, Jerit has remained committed to continuous learning and professional development. He has pursued advanced education through the College of Financial Planning, Kaplan University, and Cannon Financial Institute, strengthening his ability to serve clients with sophisticated planning needs.

Jerit works with a wide range of clients, including business owners, retirees, and families navigating important life transitions. His goal is to simplify complexity, provide clear direction, and help clients align their financial lives with what matters most.

Jerit lives in West Des Moines and enjoys spending time outdoors with his son, Thatcher. Whether it’s a day on the golf course, relaxing at the pool, or simply enjoying time together, he values creating meaningful moments outside of work.

He’s also an enthusiastic fan of pizza and tacos — and firmly believes peanut M&Ms are the perfect snack.

Learn more about my practice.